Who am I?
Key highlights:
Creative Director at The Lactation Network.
Musician on the side; my dad is my reluctant roadie.
Obsessed with documentaries (read: trash reality TV).
Dog lover. For important dog content, see here.
Key lowlights:
Chaos gremlin when packing for a trip.
Pathologically distrustful of IKEA instructions.
Proud curator of 37+ open browser tabs at any given time.
If any of this piques your interest, click the button below. Let’s figure out how to work together.
I’VE HAD THE PLEASURE OF WORKING WITH
Allstate Insurance
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Make-A-Wish
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KitchenAid
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Peepers
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Body Glove
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Reverb
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Auto-Owners Insurance
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UNICEF
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Curology
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Fellowes, Inc.
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Zulily
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Murphy's Naturals
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Circ
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Gaia Herbs
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Allstate Insurance • Make-A-Wish • KitchenAid • Peepers • Body Glove • Reverb • Auto-Owners Insurance • UNICEF • Curology • Fellowes, Inc. • Zulily • Murphy's Naturals • Circ • Gaia Herbs •
My philosophies
This isn’t my first [insert project here]. I’ve picked up some opinions, thoughts, and a few battle scars along the way — all of which help me build smarter, sharper, more meaningful work.
Empathy always ❤️
I live by one rule: lean into the messy, emotional, human stuff most brands avoid. I love figuring out what makes people tick and weaving that deeply-embodied empathy into my work. Because loyalty comes from feeling seen, not marketed to.
Be more human 🤸🏽♀️
Brands, like people, should bend and evolve with context. You don’t talk to your best friend the way you talk to your grandmother — and brands shouldn’t either. The most compelling ones know how to flex, respond with nuance, and keep things interesting.
Pressure-test the premise 👩🏻🔬
Creative briefs aren’t gospel. Once the work starts, gaps always show. That’s why I begin by interrogating the “why” — why this, why now, why them. Taking a step back leads to sharper, longer-lasting ideas (and saves a lot of headaches).
Kill your darlings 😵
Creative work is intended to solve a problem. If a concept isn’t actually solving something for you, it shouldn’t exist. Have I lost many a “clever” headline to the proverbial trash bin as a result? Yep. And I wouldn’t have it any other way.