The Lactation Network (TLN) connects families to expert, insurance-covered breastfeeding care — because lactation support isn’t a luxury; it’s essential healthcare. TLN has built the largest network of IBCLCs in the U.S. and partners with health plans, providers, employers, and public spaces to make that care accessible from first latch to final wean. From campaigns and brand voice development to design refreshes and ongoing social media ideation, I lead the team responsible for bringing the TLN brand to life across every touchpoint.
Client
The Lactation Network
Role
Creative Director
Project
Brand development, campaigns, marketing
Team
Internal @ TLN
CAMPAIGN
"No dumb questions"
We created this campaign because we saw a pattern: by the time parents reach out for breastfeeding support, they’re already overwhelmed, in pain, or unsure of what’s “normal.” We wanted to shift that moment earlier — to meet people before the stress sets in.
This campaign speaks to prenatal parents with empathy and humor, encouraging them to ask anything and get expert help from the start. The collage-style visuals mark a bold evolution for our brand — pairing playful cutouts and real parent questions with confident, clear type. It’s built to scale across OOH, paid, organic, and in-person activations.
CAMPAIGN
Room at
the table
When the U.S. Surgeon General declared loneliness a national epidemic, it hit home. We see that isolation every day in the lives of new parents — especially those who are breastfeeding. It’s a deeply personal, round-the-clock experience that society still treats as something to hide.
As a company that meets families in the thick of early parenthood, we knew we had a role to play — not just in providing lactation care, but in helping create a culture that supports it.
That’s why we launched “Room at the Table.” It’s a national brand initiative to make public spaces more breastfeeding-friendly and allow parents to get back to community spaces where they can connect. Participating restaurants received training and tools — including a best practices one-pager and a window badge — to help them create welcoming environments and visibly show their support for postpartum families
To bring the initiative to life and scale it with intention, our team developed the program’s branding, landing page, webinar training, and physical materials.
We also produced a social campaign, lifecycle outreach, and a kickoff luncheon at Chicago’s Girl & the Goat — inviting breastfeeding families to enjoy a meal out, babies and all.
TOP PRESS:
CAMPAIGN
What’s an IBCLC?
An education-first campaign built to raise awareness of IBCLCs and their role in lactation care. Launched across owned and paid channels, it introduced more families and providers to the experts behind better
feeding journeys.
Ongoing
brand building
From commercial sales materials to evergreen social posts, I led the creative team to create on-point, on-brand work that delivered measurable impact and aligned with business goals.
