The Lactation Network (TLN) connects families to expert, insurance-covered breastfeeding care — because lactation support isn’t a luxury; it’s essential healthcare. TLN has built the largest network of International Board Certified Lactation Consultants (IBCLCs) in the U.S. and partner with health plans, providers, employers, and public spaces to make that care accessible. From the first latch to the final wean, they meet families where they are — supporting them with personalized care, clinical expertise, and a deep belief in the importance of taking care of both moms and babies.
Client
The Lactation Network
Role
Creative Director
Project
Brand, social, paid, events, lifecycle, comms, and beyond
Team
Internal @ TLN
CAMPAIGN
"No dumb questions"
“No Dumb Questions” meets prenatal parents with empathy and relief, encouraging them to ask anything — and get expert lactation support early. Visually, the collage-style artwork marks an elevated evolution for our brand, combining bold type with playful cutouts and real parent questions. The campaign is built for scale across OOH, paid, organic, and on-the-ground activations.
CAMPAIGN
A place at the Table
A national brand initiative designed to combat the isolation of early parenthood by making public spaces more breastfeeding-friendly. Participating restaurants received training and tools — including a best practices one-pager and a window badge — to help them create a truly welcoming environment for postpartum families and visibly signal their support.
Our team developed the program’s branding, landing page, window badge, best practices one-pager, and webinar training to bring it to life and scale it with intention.
CAMPAIGN
What’s an ibclc?
An education-first campaign built to raise awareness of IBCLCs and their role in lactation care. Launched across owned and paid channels, it introduced more families and providers to the experts behind better
feeding journeys.
